About

I’m Imrul, an Engineering Manager at MediaMarktSaturn Technology in Germany. Before that I was Director of Engineering at Adidas.

In 16+ years I’ve gone from writing PHP in Dhaka to leading up to 60 engineers across Europe and India, building e-commerce platforms for millions of users in 37 markets. Two themes run through that work: making complex systems reliable at scale, and growing the people who build them.

What I write about

AI agents and platforms. I’m building an enterprise AI platform on GCP at MMS, which means agent orchestration, guardrails, evals, cost control, and the hard parts of shipping AI to real consumers responsibly. Most of what I write here comes from building, not theorizing.

Platform engineering. Internal developer platforms, golden paths, developer experience, and how to run a platform team as a product team.

Distributed systems and architecture. Replication, consensus, messaging, and reliability patterns. I spent five years at Adidas architecting checkout and commerce platforms, where a bad deploy during a Hype drop meant millions in lost revenue.

Engineering leadership. I lead 16 engineers across frontend, backend, QA, and data. I treat managing engineers as a craft that deserves the same rigor as system design, and I’ll write more about it here.

Career highlights

MediaMarktSaturn Technology (2025–present) – Engineering Manager leading 16 engineers on GCP-based platforms. Building an enterprise AI platform with a Principal Engineer – deep on agent architectures, governance, and safe rollout patterns for consumer-facing AI.

Adidas AG (2018–2025) – Grew from Senior Engineer to Director of Engineering, ultimately leading up to 60 engineers across Europe and India. Led the global e-commerce re-platforming from Salesforce Commerce Cloud, saving over 20M EUR annually. Architected the checkout orchestration layer connecting 20+ systems at 99.95% availability. Built and scaled 3 engineering teams across India, the Netherlands, and Spain, interviewing 100+ engineers in 6 months. Rolled out a unified observability platform across 40+ microservices, cutting MTTD by 30% and MTTR by 50%. Beyond the technical work, this is where I developed my approach to people leadership – running structured coaching cycles, building hiring pipelines from scratch, and learning that the most impactful engineering decisions are often about people, not technology.

Seek Asia (2017–2018) – Technical Lead building event-driven platforms for SEEK’s blue-collar job marketplace in Malaysia.

IQVIA (2010–2016) – Progressed to Team Lead delivering BI and SaaS platforms for global pharma clients. Drove the evolution from on-premise BI tools to cloud-native solutions on AWS.

Technical background

Languages: TypeScript/Node.js, Java/Kotlin, Python, React/Next.js

Infrastructure: AWS, GCP, Kubernetes, Kafka, Terraform

Data: PostgreSQL, MongoDB, DynamoDB, Redis, Cassandra, Elasticsearch

AI/ML: Vertex AI, Bedrock, SageMaker, Databricks

Certifications: AWS Solutions Architect – Associate, AWS AI Practitioner – Associate, GCP Cloud Architect (in progress)

Beyond work

Father of three daughters. Based in Franconia, Germany. Originally from Bangladesh. I speak English, German (B2), and Bangla.